WhichBookmakerHead to head · United Kingdom · verified August 2026
BetMGM vs William Hill
A close call — 0.2 points apart. Which one wins depends on what you bet.
Pillar scores
Side by side
| Criterion | BetMGM | William Hill |
|---|---|---|
| Overall score | 8.1 | 8.3 |
| Typical margin | Around 5% on major North American and European markets | Around 5% on major football; stronger on horse racing than football |
| Licences | iGaming Ontario (CA), UKGC (UK), multiple US state licences | UKGC (UK), multiple European licences |
| Min. deposit | £/C$10 | £10 |
| Sports | Strong North American coverage — NHL, NBA, NFL, MLB — plus football | 25+ sports with particularly deep UK and Irish horse racing |
| Features | Same-game parlays, Live betting, Rewards programme, Cash Out | Cash Out, Bet Builder, Live streaming for funded accounts, Shop integration |
| Founded | 2018 | 1934 |
| Best for | Ontario, North American sports, Parlays | Horse racing, UK punters, Brand security |
Our verdict
Choose BetMGM if you want ontario · north american sports · parlays. It comes out ahead on platform in our scoring, and its licensing position in United Kingdom is iGaming Ontario (CA).
Choose William Hill if you want horse racing · uk punters · brand security. It comes out ahead on odds, trust, markets, payouts in our scoring, and its licensing position in United Kingdom is UKGC (UK).
Frequently asked questions
Which is better, BetMGM or William Hill?
It is close: BetMGM scores 8.1/10 and William Hill scores 8.3/10 in our methodology. BetMGM is strongest for ontario, while William Hill leads for horse racing.
Is BetMGM safe and licensed?
BetMGM holds these licences: iGaming Ontario (CA), UKGC (UK), multiple US state licences. Our trust score for it is 9.1/10 — the full review explains the reasoning.
Is William Hill safe and licensed?
William Hill holds these licences: UKGC (UK), multiple European licences. Our trust score for it is 9.3/10 — the full review explains the reasoning.