WhichBookmakerHead to head · International · verified August 2026
Parimatch vs William Hill
William Hill takes it by 0.8 points overall, but Parimatch still wins specific cases.
Pillar scores
Side by side
| Criterion | Parimatch | William Hill |
|---|---|---|
| Overall score | 7.5 | 8.3 |
| Typical margin | Around 5% on cricket and football | Around 5% on major football; stronger on horse racing than football |
| Licences | Curaçao eGaming, selected national licences | UKGC (UK), multiple European licences |
| Min. deposit | ₹300 equivalent | £10 |
| Sports | Cricket-led, plus kabaddi, football, tennis and esports | 25+ sports with particularly deep UK and Irish horse racing |
| Features | UPI payments, IPL specials, Live streaming, INR accounts | Cash Out, Bet Builder, Live streaming for funded accounts, Shop integration |
| Founded | 1994 | 1934 |
| Best for | Cricket, India, UPI payments | Horse racing, UK punters, Brand security |
Our verdict
Choose Parimatch if you want cricket · india · upi payments.
Choose William Hill if you want horse racing · uk punters · brand security. It comes out ahead on odds, trust, markets, platform, payouts in our scoring, and its licensing position in International is UKGC (UK).
Frequently asked questions
Which is better, Parimatch or William Hill?
William Hill scores higher overall (8.3 vs 7.5). Parimatch can still be the better choice for cricket.
Is Parimatch safe and licensed?
Parimatch holds these licences: Curaçao eGaming, selected national licences. Our trust score for it is 6.8/10 — the full review explains the reasoning.
Is William Hill safe and licensed?
William Hill holds these licences: UKGC (UK), multiple European licences. Our trust score for it is 9.3/10 — the full review explains the reasoning.