WhichBookmakerHead to head · International · verified August 2026
22Bet vs William Hill
William Hill takes it by 0.9 points overall, but 22Bet still wins specific cases.
Pillar scores
Side by side
| Criterion | 22Bet | William Hill |
|---|---|---|
| Overall score | 7.4 | 8.3 |
| Typical margin | Around 5% on major football, tighter on niche markets than most rivals | Around 5% on major football; stronger on horse racing than football |
| Licences | Curaçao eGaming, selected national licences in Africa | UKGC (UK), multiple European licences |
| Min. deposit | $1 equivalent | £10 |
| Sports | 40+ sports including very long-tail competitions | 25+ sports with particularly deep UK and Irish horse racing |
| Features | Very low minimum deposit, Crypto payments, Huge in-play list, Local rails | Cash Out, Bet Builder, Live streaming for funded accounts, Shop integration |
| Founded | 2017 | 1934 |
| Best for | Long-tail markets, Small stakes, Emerging markets | Horse racing, UK punters, Brand security |
Our verdict
Choose 22Bet if you want long-tail markets · small stakes · emerging markets. It comes out ahead on odds, markets in our scoring, and its licensing position in International is Curaçao eGaming.
Choose William Hill if you want horse racing · uk punters · brand security. It comes out ahead on trust, platform, payouts in our scoring, and its licensing position in International is UKGC (UK).
Frequently asked questions
Which is better, 22Bet or William Hill?
William Hill scores higher overall (8.3 vs 7.4). 22Bet can still be the better choice for long-tail markets.
Is 22Bet safe and licensed?
22Bet holds these licences: Curaçao eGaming, selected national licences in Africa. Our trust score for it is 6.2/10 — the full review explains the reasoning.
Is William Hill safe and licensed?
William Hill holds these licences: UKGC (UK), multiple European licences. Our trust score for it is 9.3/10 — the full review explains the reasoning.