WhichBookmakerHead to head · International · verified August 2026
22Bet vs bet365
bet365 takes it by 1.6 points overall, but 22Bet still wins specific cases.
Pillar scores
Side by side
| Criterion | 22Bet | bet365 |
|---|---|---|
| Overall score | 7.4 | 9.0 |
| Typical margin | Around 5% on major football, tighter on niche markets than most rivals | Around 4–5% on major football match odds — competitive but not the sharpest |
| Licences | Curaçao eGaming, selected national licences in Africa | UKGC (UK), iGaming Ontario (CA), MGA (Malta), multiple national licences |
| Min. deposit | $1 equivalent | £5 / €10 equivalent |
| Sports | 40+ sports including very long-tail competitions | 30+ sports, with exceptional depth on football, tennis and horse racing |
| Features | Very low minimum deposit, Crypto payments, Huge in-play list, Local rails | Live streaming, Cash Out, Bet Builder, Edit Bet, Early payout |
| Founded | 2017 | 2000 |
| Best for | Long-tail markets, Small stakes, Emerging markets | In-play betting, Market depth, Live streaming |
What the price difference actually costs
22Bet builds about 5.0% into its prices; bet365 about 4.5%. That gap of 0.5 percentage points is not an abstraction — it is money that leaves your account on every settled bet, win or lose.
Indicative cost of the gap
Stake $5,000 across a season and the difference between them is roughly $25 — in bet365's favour.
A simplified illustration on total turnover, not a prediction. It ignores which bets you win, because the margin is charged either way — that is precisely the point.
A welcome offer is paid once. This gap is paid every time you bet, which is why we weight price at 30% of the score and most comparison sites do not weight it at all.
Our verdict
Choose 22Bet if you want long-tail markets · small stakes · emerging markets.
Choose bet365 if you want in-play betting · market depth · live streaming. It comes out ahead on odds, trust, markets, platform, payouts in our scoring, and its licensing position in International is UKGC (UK).
Frequently asked questions
Which is better, 22Bet or bet365?
bet365 scores higher overall (9.0 vs 7.4). 22Bet can still be the better choice for long-tail markets.
Is 22Bet safe and licensed?
22Bet holds these licences: Curaçao eGaming, selected national licences in Africa. Our trust score for it is 6.2/10 — the full review explains the reasoning.
Is bet365 safe and licensed?
bet365 holds these licences: UKGC (UK), iGaming Ontario (CA), MGA (Malta), multiple national licences. Our trust score for it is 9.5/10 — the full review explains the reasoning.